Those of us who are immersed in the serious games arena find it fairly easy to articulate our goals, strategy, and dreams about serious games. To the uninitiated, however, getting your head around such innovative technology can be a real challenge. One of the important aspects of development of the serious games industry, including penetration into the marketplace, is how we articulate to potential buyers and future disciples the features and benefits of serious games. The “elevator message” is critical to capturing their attention in short order.
As our industry seeks funding from all kinds of sources and as we market 3D Immersive Learning Simulations to corporate America and beyond, it will be necessary to define serious games in laymen’s terms. If we expect to “sell” a project or an educational or marketing opportunity, we must define it sensibly to the buyer; be they a grantor, venture capitalist, or corporate executive. This constituency is broad and diverse, and making it simple and logical will greatly enhance our success in growing our business.
Forterra Systems, Inc, provider of a virtual world platform called OLIVE, has just unveiled its new website, crafting excellent language that can be beneficial to all of us who try to educate the marketplace, never mind our friends and families, about the significant opportunities that come with the implementation of 3D Immersive Learning Simulations. I encourage you to check out Forterra’s new website and take a moment to admire their articulation of the rationale for serious games in the 21st century!
I’m Serious!
Michael
