IBM announced today their new Virtual Service Management Simulator. The game is an immersive 3D learning game which, according to IBM, is "based in a realistic virtual organization where players learn how service management and IT Infrastructure Library (ITIL) processes can be applied to significantly improve business performance and increase operational maturity."
The simulator is set within a virtual organization, and presents the "challenges and issues" that each member of the organization face. Players work through the game, building their knowledge of ITIL and service management, then applying new knowledge to process and tool improvements that 1) resolve business pains and 2) drive business success and profitability.
IBM sees this product as appropriate for all levels of service managers.
IBM sees this product as appropriate for all levels of service managers.
In a potentially worrying move for small(er), independent serious game developers, IBM is making the title available to all for FREE. It's available as of today. To play online or download, click here.
I'm serious,
Anne
My sense is that the primary audience are customers of IBM's service management business. Making it free is a good loss-leader for them.
Posted by: Anne Derryberry | March 31, 2009 at 11:08 AM
What is the business reason behind making this "free"? What model are they following?
Posted by: Jon Aleckson | March 26, 2009 at 04:25 PM